Shaadi.com is India's oldest and largest matrimonial platform, founded in 1996 ('Shaadi' means 'wedding' in Hindi). With over 35 million registered users worldwide, it connects marriage-minded singles primarily from South Asian communities across India, USA, UK, Canada, and Australia using detailed preference-based matchmaking rather than swipe-based discovery.
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At a Glance
What Users Say
Shaadi.com stands apart from typical dating apps by focusing squarely on marriage and long-term commitment. Its detailed registration process collects information on religion, caste, education, profession, and family background — factors that matter deeply in South Asian matchmaking. The AI-powered matching engine learns user preferences over time and offers multiple match categories including Preferred, Broader, Reverse, and 2-way Matches. With 35+ million profiles, the pool is substantial, though the gender ratio skews 60/40 male-to-female. Free accounts are severely limited — messaging requires a premium upgrade. The VIP Shaadi tier offers a white-glove experience with dedicated matchmaking advisors, though at a steep premium. Reports of fake profiles persist despite phone verification, and the interface feels dated compared to modern competitors. For serious marriage-seekers within South Asian communities, Shaadi remains the category leader with decades of documented success stories. (AI-researched summary — not verified from hands-on review.)
Pros & Cons
Pros
- Massive user base of 35+ million profiles — largest South Asian matrimonial platform
- Detailed preference-based matching by religion, caste, education, profession, and family background
- AI-powered matchmaking engine that learns and improves suggestions over time
- Phone verification and strict photo policies reduce fake profiles
- Available across major diaspora markets including USA, UK, Canada, and Australia
- Accepts divorced and widowed members, not just never-married singles
- VIP Shaadi tier offers dedicated personal matchmaking advisors
Cons
- Messaging locked behind paid premium — free accounts are extremely limited
- Premium pricing notably higher than mainstream dating apps
- Fake profiles persist despite verification efforts
- Interface and design feel dated compared to modern platforms
- Limited to heterosexual relationships only — no LGBTQ+ support
- Customer service and VIP consultant quality receive mixed reviews
Pricing
Shaadi pricing breakdown
Detailed per-tier pricing with features for every subscription level is a DateAtlas Pro feature. Premium across the countries we track ranges from $12.99 to $12.99 per month.
Unlock pricing — $7/monthCancel anytime.
Shaadi FAQ
Is Shaadi free to use?
Shaadi requires a paid subscription to access most of its core features. Premium pricing in the countries we track ranges from $12.99 to $12.99 per month, depending on local market.
Is Shaadi safe?
Shaadi averages a safety score of 7/10 across the 1 countries we track. That's an acceptable baseline, but you should still meet matches in public places and tell a friend where you're going. Shaadi also offers profile verification, which helps reduce fake accounts.
Does Shaadi have video chat?
Yes. Shaadi supports in-app video calls so you can verify your match and have a conversation before meeting in person.
In how many countries does Shaadi work?
Shaadi is tracked by DateAtlas in 1 countries. The app's strongest market is India with a usage score of 7/10.
Is Shaadi popular in India?
Yes. Shaadi has a usage score of 7/10 in India, making it one of the most-used dating apps in the country.
What kind of dating is Shaadi best for?
Based on its feature set and audience, Shaadi is best described as: Marriage-Minded, Serious, Religious, Niche / Ethnic, Profile-Based. Pick it if those vibes match what you're looking for.
Does Shaadi verify profiles?
Yes. Shaadi supports photo or ID verification, which helps you spot real users and avoid catfishing scams.
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Country Coverage
All 1 countries where Shaadi is tracked.
Country Coverage
All 1 countries where Shaadi is tracked.
| Country | Usage | Safety | Premium | Play Rating |
|---|---|---|---|---|
| India | 7/10 | 7/10 | $12.99 | -- |
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