Boo

1 countries · DateAtlas score 4/5

4.0

DateAtlas editorial average across the countries we track — our opinion, not the official app-store rating.

DateAtlas is an independent review and comparison service and is not affiliated with, endorsed by, or sponsored by Boo or its operator. Boo and its logo are trademarks of their respective owner, used here for identification, review, and comparison only. Scores and rankings are our own opinions and third-party data. See our disclaimer.

United States7/10

Boo is a personality-first dating and friendship app built around the 16-type MBTI framework, Enneagram, and zodiac layers. Launched in 2019, it has grown into one of the most downloaded Gen Z dating apps globally, with particularly strong US adoption among users aged 18 to 28. Rather than leading with photos, Boo emphasizes personality compatibility scores, shared interests, and a playful social-network feel that includes public posts, groups, and follower mechanics alongside traditional matching. The app supports dating, friendship, and networking modes, and its gamified compatibility percentage between any two users is a core hook. Boo is available worldwide with a large international footprint, but its US user base skews toward college-age and early-career Gen Z looking for both relationships and community.

At a Glance

Countries

DateAtlas Score

4/5

Our editorial average, not the app-store rating

Price Range

$6.99 - $6.99

per month

Top Country

United States

What Users Say

Boo feels less like a dating app and more like a personality-themed social network that happens to include dating, which is both its charm and its frustration. The MBTI-centric matching is fun and gives conversations an instant hook — debating whether an INFJ and ENTP really work is better icebreaker material than most apps offer. The social feed, groups, and public profiles create real stickiness, and the app is one of the few that treats friendship-seeking as a first-class use case rather than an afterthought. On the downside, in our assessment the reliance on self-reported MBTI-style types rests on a weak scientific basis — a common critique of personality-typing systems — and power users quickly realize matching is less about compatibility and more about activity volume. The free tier is heavily throttled, with core features like unlimited messaging and visibility boosts locked behind Boo Plus, and ads are frequent. Moderation has improved, but users in store reviews have reported catfishing and underage-user concerns. It's a strong pick for Gen Z users who want a low-pressure, personality-driven environment and are open to friendships or dating, but older users or those seeking serious relationships will find it too chaotic and youth-skewed.

Pros & Cons

Pros

Genuinely fresh personality-based approach
Supports dating and friendships equally
Active social feed and groups
Large global Gen Z user base
Playful compatibility scoring
Free profile creation and browsing
Strong on interests and niche matching

Cons

MBTI basis is not scientifically rigorous
Heavy paywall on core features
Skews very young, few 30-plus users
Ad-heavy free experience
Inconsistent moderation at scale

Pricing

Boo pricing breakdown

Detailed per-tier pricing with features for every subscription level is a DateAtlas Pro feature. Premium across the countries we track ranges from $6.99 to $6.99 per month.

Unlock pricing — $7/month

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Boo FAQ

Is Boo free to use?

Yes. Boo offers a usable free tier with basic matching and messaging. A premium subscription unlocks extras like advanced filters, unlimited likes, and visibility boosts. Premium pricing in the countries we track ranges from $6.99 to $6.99 per month.

Is Boo safe?

Boo averages a safety score of 7/10 on DateAtlas's safety scale across the 1 countries we track — a mid-range result by our methodology. This is DateAtlas's own editorial estimate based on the criteria in our methodology, not a guarantee of safety. Meet matches in public places and tell a friend where you're going. Boo also offers profile verification, which can help reduce fake accounts.

Does Boo have video chat?

Yes. Boo supports in-app video calls so you can verify your match and have a conversation before meeting in person.

In how many countries does Boo work?

Boo is tracked by DateAtlas in 1 countries. The app's strongest market is United States with a usage score of 7/10.

Is Boo popular in United States?

Yes. Boo has a usage score of 7/10 in United States, making it one of the most-used dating apps in the country.

What kind of dating is Boo best for?

Based on its feature set and audience, Boo is best described as: Q&A-Based, Friendship, Casual, Free Tier, Profile-Based. Pick it if those vibes match what you're looking for.

Does Boo verify profiles?

Yes. Boo supports photo or ID verification, which helps you spot real users and avoid catfishing scams.