Boo
Reviewed by Vicky from DateAtlas · last reviewed 2026-04-14
6 countries · DateAtlas score 4/5
DateAtlas editorial average across the countries we track — our opinion, not the official app-store rating.
DateAtlas is an independent review and comparison service and is not affiliated with, endorsed by, or sponsored by Boo or its operator. Boo and its logo are trademarks of their respective owner, used here for identification, review, and comparison only. Scores and rankings are our own opinions and third-party data. See our disclaimer.
Citation-ready summary
Boo: key facts
As of July 2026, DateAtlas tracks Boo across 6 countries. Its average DateAtlas rating is 4/5, its comparative safety score averages 7/10, and its strongest tracked market is United States.
- Countries tracked
- 6
- DateAtlas rating
- 4/5
- Average safety
- 7/10
- Strongest tracked market
- United States
Cite as: DateAtlas, “Boo: key facts,” dataset v2026.07, https://dateatlas.app/apps/boo/. Values are comparative estimates derived from third-party sources. See the methodology and source notes.
Boo is a personality-first dating and friendship app built around the 16-type MBTI framework, Enneagram, and zodiac layers. Launched in 2019, it has grown into one of the most downloaded Gen Z dating apps globally, with particularly strong US adoption among users aged 18 to 28. Rather than leading with photos, Boo emphasizes personality compatibility scores, shared interests, and a playful social-network feel that includes public posts, groups, and follower mechanics alongside traditional matching. The app supports dating, friendship, and networking modes, and its gamified compatibility percentage between any two users is a core hook. Boo is available worldwide with a large international footprint, but its US user base skews toward college-age and early-career Gen Z looking for both relationships and community.
Tags
At a Glance
Countries
6
DateAtlas Score
4/5
Our editorial average, not the app-store rating
Price Range
$6.99 - $12.99
per month
Top Country
United StatesWhat Users Say
Boo feels less like a dating app and more like a personality-themed social network that happens to include dating, which is both its charm and its frustration. The MBTI-centric matching is fun and gives conversations an instant hook — debating whether an INFJ and ENTP really work is better icebreaker material than most apps offer. The social feed, groups, and public profiles create real stickiness, and the app is one of the few that treats friendship-seeking as a first-class use case rather than an afterthought. On the downside, in our assessment the reliance on self-reported MBTI-style types rests on a weak scientific basis — a common critique of personality-typing systems — and power users quickly realize matching is less about compatibility and more about activity volume. The free tier is heavily throttled, with core features like unlimited messaging and visibility boosts locked behind Boo Plus, and ads are frequent. Moderation has improved, but users in store reviews have reported catfishing and underage-user concerns. It's a strong pick for Gen Z users who want a low-pressure, personality-driven environment and are open to friendships or dating, but older users or those seeking serious relationships will find it too chaotic and youth-skewed.
Pros & Cons
Pros
- Genuinely fresh personality-based approach
- Supports dating and friendships equally
- Active social feed and groups
- Large global Gen Z user base
- Playful compatibility scoring
- Free profile creation and browsing
- Strong on interests and niche matching
Cons
- MBTI basis is not scientifically rigorous
- Heavy paywall on core features
- Skews very young, few 30-plus users
- Ad-heavy free experience
- Inconsistent moderation at scale
Is Boo legit and safe?
Legitimate — a real app with mid-tier safety scores and heavy free-tier throttling.
Yes. Boo is a legitimate app rather than a scam front: it holds a 4.0-star Google Play rating from 2,680,000 reviews in our dataset, and DateAtlas scores it 7/10 for safety in all six countries we track it in. Profile verification and in-app video calls are both supported. The honest caveat is moderation at scale — 6.5% of Play reviewers still leave one star.
“Legit” here means the app is a real, operating product rather than a scam front, judged against the data we hold: store ratings, our per-country safety scores, and the feature flags in our dataset. It is not a security audit and not a guarantee — see our methodology.
Boo pricing
What we measured, not what the publisher advertises. Each figure below is derived from the local premium prices recorded in our dataset for Boo.
Free
Free
- Core matching without paying — our dataset records Boo pricing as a premium upgrade rather than an entry fee
- Free tier present in all 6 countries where DateAtlas tracks Boo
Premium — DateAtlas median across 6 countries
≈$9.99/mo
- Median of the 6 local premium prices DateAtlas measured for Boo
- Observed range $6.99 in United States to $12.99 in Philippines — a 1.9× spread for the same app
- DateAtlas measurement — not an official list price; store currency and promotions vary by country
- Free: Baseline tier. DateAtlas records a premium upgrade price above it in 6 countries — no entry fee is recorded for Boo in any tracked country.
- Premium — DateAtlas median across 6 countries: DateAtlas measurement (dataset v2026.07): median of premium_local_price_usd across 6 country rows for Boo; observed min $6.99 (United States) / max $12.99 (Philippines). Local prices vary — this is our measured midpoint, not a publisher list price. Observed range $6.99–$12.99 across 6 countries.
- Prices are converted to USD and change with local promotions, platform and account. Always check the current price in your own store before paying.
Get Boo
Official store listings. DateAtlas is not affiliated with Boo and earns nothing from these links.
Boo FAQ
Is Boo safe to use?
How much does Boo cost?
Is Boo a real dating app or just a personality quiz?
Is Boo free to use?
Does Boo have video chat?
In how many countries does Boo work?
Is Boo popular in United States?
What kind of dating is Boo best for?
Does Boo verify profiles?
Similar Apps
Country Coverage
All 6 countries where Boo is tracked.
Country Coverage
All 6 countries where Boo is tracked.
| Country | Usage | Safety | Premium | Play Rating |
|---|---|---|---|---|
| United States | 7/10 | 7/10 | $6.99 | 4 |
| Philippines | 7/10 | 7/10 | $12.99 | 4 |
| Indonesia | 6/10 | 7/10 | $9.99 | 4 |
| Malaysia | 5/10 | 7/10 | $9.99 | 4 |
| Poland | 5/10 | 7/10 | $8.99 | 4 |
| Vietnam | 5/10 | 7/10 | $9.99 | 4 |