Blued is the world's largest gay social and dating app, founded in 2012 by Geng Le and operated by BlueCity, which listed on NASDAQ in 2020. The app has reported more than 60 million registered users across China, Southeast Asia, India, Latin America, and other markets, with particular strength in Asian LGBTQ+ communities where local alternatives are limited. Blued combines dating and hookup discovery with livestreaming, short video, and community features. Features include location-based browsing, photo and video profiles, live broadcasts, virtual gifts, and health-related content including HIV-awareness campaigns.
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At a Glance
What Users Say
Blued is the dominant gay dating and social app across much of Asia and, by registered users, the largest in the world. Its scale in Chinese-speaking markets, Southeast Asia, Korea, and parts of Latin America gives it match pools that Grindr does not consistently match outside Western hubs. The product is best understood as a hybrid dating and livestream social network: livestreaming, virtual gifts, and short video are central to the experience and to revenue, which means the feed feels more like a content platform than a pure dating app. For users who just want location-based chat, this can be noisy. Moderation has been a recurring pressure point, both from Chinese regulators and from user-safety perspectives, with periodic app-store suspensions. HIV and sexual-health advocacy is unusually prominent for a dating app. Concerns remain around privacy for users in jurisdictions where homosexuality is criminalized.
Pros & Cons
Pros
- Largest LGBTQ+ user base in Asia
- Strong coverage in China, SEA, and Latin America
- Livestream and community features beyond dating
- Active HIV-awareness and sexual-health programs
- Location-based and video-first discovery
- Virtual gift and creator economy integrated
- Long operating history with BlueCity
Cons
- Feed can feel more like livestream app than dating app
- Privacy concerns for users in hostile jurisdictions
- Past regulatory and underage-user issues
- Monetization pressure via virtual gifts
- Moderation quality varies by region
Pricing
Blued pricing breakdown
Detailed per-tier pricing with features for every subscription level is a DateAtlas Pro feature. Premium across the countries we track ranges from $9.99 to $9.99 per month.
Unlock pricing — $7/monthCancel anytime.
Blued FAQ
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In how many countries does Blued work?
Is Blued popular in China?
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Does Blued verify profiles?
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Country Coverage
All 1 countries where Blued is tracked.
Country Coverage
All 1 countries where Blued is tracked.
| Country | Usage | Safety | Premium | Play Rating |
|---|---|---|---|---|
| China | 8/10 | 6/10 | $9.99 | -- |